Every time threads like this come up I am reminded that Google has ads. I don't see them, presumably because of uBlock Origin.

I'm typing this response not to smugly boast, but because it's a lead in to the question that your comment raised within me:

Are you using Pihole to block ads at a network level, but not also using a browser extension to block them at the client?

I'm in the same boat as you, but taking it a step further, I'm completely blind to the first 1/3rd of google search results. The first 3 are already ads, and then there's the "quick info" card on most searches. I've subconsciously trained myself to just flat out skip over those results.

So in my case, I don't know that an ad blocker really even helps me on google, because I'm ignoring those first results anyway.

Yup, skip all sponsored and ad content. I do the same on Amazon and ebay - even when the advertised product is _exactly_ what I want, and the best price available, I refuse to purchase from a sponsored listing.

100%.

> Are you using Pihole to block ads at a network level, but not also using a browser extension to block them at the client?

A lot of Pihole users don't bother with browser extensions. In extension-only use cases, these results would just not show up. With Pihole, you have to copy and paste the URL and just enter directly in the browser. It's not like a huge roadblock.

Ads exist on mobile devices. In iOS games. All sorts of places/devices that can't run uBlock origin. That's why you use a DNS level blocker as well.

personally i use both. PiHole and uBlock. But PiHole is network wide so smart TVs iPads, etc in the house also get the benefit.

Honestly, I love this aspect of my Pihole. Stops Google stealing those pennies from the businesses who were already gonna be the #1 result anyways.

The "sponsored ads on your own name" extortion racket really is the worst.