The English language branding on the jar says "Chili Crisp". I'm literally looking at it in my pantry right now because now I wanna make Laoganma and Peanut Butter Toast
They use both terms, "Chili Oil" as well as "Chili Crisp", for slightly different products. I also prefer "Spicy Chili Crisp" but I'd still be happy using "Chili Oil with Fermented Soybeans" in its place for pretty much any dish. Their entirely product lineup has:
