It is creating a new and fully customisable voice actor that perfectly matches a creative vision.
To the extent that a skilled voice actor can already blend existing voices together to get, say, French Harrison Ford, for it to be evil for a machine to do it would require it to be evil for a human to do it.
Small indie creators have a budget of approximately nothing, this kind of thing would allow them to voice all NPCs in some game rather than just the main quest NPCs. (And that's true even in the absence of LLMs to generate the flavour text for the NPCs so they're not just repeating "…but then I took an arrow to the knee" as generic greeting #7 like AAA games from 2011).
Big studios may also use this for NPCs to the economic detriment of current voice actors, but I suspect this will be a tech which leads to "induced demand"[0] — though note that this can also turn out very badly and isn't always a good thing either: https://en.wikipedia.org/wiki/Cotton_gin
It is creating a new and fully customisable voice actor that perfectly matches a creative vision.
To the extent that a skilled voice actor can already blend existing voices together to get, say, French Harrison Ford, for it to be evil for a machine to do it would require it to be evil for a human to do it.
Small indie creators have a budget of approximately nothing, this kind of thing would allow them to voice all NPCs in some game rather than just the main quest NPCs. (And that's true even in the absence of LLMs to generate the flavour text for the NPCs so they're not just repeating "…but then I took an arrow to the knee" as generic greeting #7 like AAA games from 2011).
Big studios may also use this for NPCs to the economic detriment of current voice actors, but I suspect this will be a tech which leads to "induced demand"[0] — though note that this can also turn out very badly and isn't always a good thing either: https://en.wikipedia.org/wiki/Cotton_gin
[0] https://en.wikipedia.org/wiki/Induced_demand