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The most dangerous monopoly Apple maintains is iMessage. Everyone hates to be the non-blue message recipient.

The reason customers are loyal to Apple iPhones is simple. iMessage and iCloud.

It is definitely anti-competitive the way iMessage and iCloud function to lock out other cloud backup alternatives and to make subordinate non-iPhone recipients.

Like the lightning cable to USB-C migration. There should be 1 message platform for phones that builds upon SMS.



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