For folks that have worked with Apple, since the 1980s, it’s sort of surreal, to see this happening.
We remember Apple as this scrappy, scruffy outfit, struggling to stay alive.
We never dreamed that they would ever get to the place, where they would be sued as a monopoly.
I remember the old WWDCs, when you could just walk up to anyone at Apple (including Steve), and just start chatting. If you did talk to Steve, he might not be so nice, responding, but you didn't have bodyguards or bouncers.
Those days, they are long gone.
I have a friend that worked for Apple for a while. He told me that his onboarding training had a special section on dealing with "The Principals."
Basically, if you passed Tim or Craig, or somesuch, in the hallway, you were to act as if they weren't there. Avoid eye contact, don't say hi, no nods, etc.
> Basically, if you passed Tim or Craig, or somesuch, in the hallway, you were to act as if they weren't there. Avoid eye contact, don't say hi, no nods, etc.
It is believed within the upper echelons of the Cult of the Executive that employees' eyes are the windows to their souls, a dangerous place for any sociopath to gaze lest a tiny drop of empathy develop and ruin the quarterly numbers.
We remember Apple as this scrappy, scruffy outfit, struggling to stay alive.
We never dreamed that they would ever get to the place, where they would be sued as a monopoly.
I remember the old WWDCs, when you could just walk up to anyone at Apple (including Steve), and just start chatting. If you did talk to Steve, he might not be so nice, responding, but you didn't have bodyguards or bouncers.
Those days, they are long gone.
I have a friend that worked for Apple for a while. He told me that his onboarding training had a special section on dealing with "The Principals."
Basically, if you passed Tim or Craig, or somesuch, in the hallway, you were to act as if they weren't there. Avoid eye contact, don't say hi, no nods, etc.