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>Very few people are willing to change because they have their own network of people who have decided on their preference.

This sounds radical, but: why can't people just use multiple apps? That was the whole marketing scheme for smartphones and yet we decide to corral back into the same little gates as 20 years ago. I have Whatsapp, Discord, regular messages, facebook messages, and probably 3 other stupid abandoned Senior Engineer Google promotion fodder on my phone. Hell, I'll answer of LinkedIn if you so incline. it's not like they don't all just flow onto my notification bar anyway.

And I guess since it's an inevitable question: I'm a 30YO single male. of course I don't have large friend group chats; We barely have friends that aren't busy with their SO's. on the one off per year we need to coordinate we'll pick and choose a platform.



People do use multiple apps, but everyone in a single group chat has to be using the same app.




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