"Easy" means there are no barriers to entry, not that it's trivial to make a good product.
In particular, there are no barriers to entry imposed by Apple. For any product Apple sell, there are numerous competing products in the same category. Apple's versions uniformly dominate third party rankings of these products, but all that means is that they're good at what they do.
In particular, there are no barriers to entry imposed by Apple. For any product Apple sell, there are numerous competing products in the same category. Apple's versions uniformly dominate third party rankings of these products, but all that means is that they're good at what they do.