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>couldn't care less what their friends type from.

Not really. They have ties to specific platforms, just that the platform is not tied to hardware. So it's either installing the app, or losing the connections, same as with the iPhone.



I don't know, I have like ... 4-5 "platforms" on my phone. Not counting iMessage.

It somehow was a lot easier than migrating my data to an Android phone, for example.


Easier, maybe, but the users are still married to the platforms, now with the added annoyance that there is no cross-talk between the apps at all. Network effect is a huge thing, and the only difference between iMessage and Whatsapp for example is that Whatsapp doesn't have the hardware to lock the users into.

So getting back to the original point, OP bemoans that in order to communicate with some people, one has to have an iPhone. With other apps, you just need to have the specific app. Maybe not as bad, we could say, but the phenomenon is the same: in order to contact some people, you have to install their specific app. No other way in.

https://en.wikipedia.org/wiki/Network_effect


Of course, but neither Apple nor Google built Whatsapp into their OS.

Can't even blame Facebook, I've had whatsapp before they bought it. I even paid the 0.99 they were charging iOS users before 2016 *.

* year pulled out of Gemini so may be inaccurate.


That's true. Apple is the leader in the vertical integration, and the resulting lock-in, in consumer smart tech.




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