That strongly reminds me on telerik themebuilder: https://themebuilderapp.telerik.com/
They allow you to inspect the designs like a dev mode but once you start customising it they charge you for "define a variable". I really hope this is no behavior to enforce devs to pay for IDE functionalities in the future.
edit: there is a free tier but core functionality like "create a variable" or "reference a variable" is Pro-only :P