I'm with you on how incredible it is from a technical perspective.
The most fascinating thing to me is how we've gone from Apple being the pragmatic and real world product focused company, moving slower but making sure what they ship has undeniable practical value, and not promising much beyond ("we don't talk about future products and roadmap").
Compared to the "wow look at that technical prowess, not much useful right now, but such potential !" that we're getting with this device. I don't see it completely fall flat, but it feels it's on the same course as the Apple Watch or the HomePod, to be the biggest in the niche category it defines (whatever it ends up be), and a smaller presence in the general space ("smart eyewear ?") with better fitted and more practical devices taking 70% of the market.
The clunkier XReal probably keeping chugging along, being to the AVP what the Xiaomi or Huawei smart bands are to the Apple Watch. And Meta probably being the Samsung shooting at the target from 5 different angles.
I keep seeing people trying to shove this into the narrative of "Apple coming late but doing it better and solving real problems". But it doesn't fit that narrative well. Apple here is early to something else that just happens to look like the thing that people are viewing as the predecessor, and it's utility is highly questionable and full of all kinds of weird gaps. In a telling kind of way, they are actually in part leaning on the aspects they are not trying to sell (Here, look at these immersive experiences! But shhh don't call it VR) - to paper over the fact that the core of what they are really trying to build is just not ready yet.
The most fascinating thing to me is how we've gone from Apple being the pragmatic and real world product focused company, moving slower but making sure what they ship has undeniable practical value, and not promising much beyond ("we don't talk about future products and roadmap").
Compared to the "wow look at that technical prowess, not much useful right now, but such potential !" that we're getting with this device. I don't see it completely fall flat, but it feels it's on the same course as the Apple Watch or the HomePod, to be the biggest in the niche category it defines (whatever it ends up be), and a smaller presence in the general space ("smart eyewear ?") with better fitted and more practical devices taking 70% of the market.
The clunkier XReal probably keeping chugging along, being to the AVP what the Xiaomi or Huawei smart bands are to the Apple Watch. And Meta probably being the Samsung shooting at the target from 5 different angles.