It's possible Apple isn't truly interested in typical VR/AR gameplay, or at least the way we (and Meta) have been thinking about it. The high price (as of now) and focus on utility leads me to think their long term game here is as a complement to macbooks, and AVP is a Display replacement, rather than a standalone unit. I can see them pushing this on Enterprise customers a lot.
Time will tell. I worked at a startup that bought Apple Silicon build servers day-and-date with announcement (despite our stack not building on ARM). There is certainly a demand for anything with the "made in Cupertino" label.