I think it's natural. With the end of the Free Money Era, every New Shiny Thing in your life is going to require a subscription, permission to harvest data on everything about you that can be measured, as many advertisements as users will tolerate, and gambling-tier microtransactions. It's tiring, demoralizing, and stupid. Walking away is liberating.
Call me a Luddite, but I am increasingly disdainful of all the New Shiny stuff, and see society trending toward lower-tech, traditional pursuits.