They're aggressively herding people into the behavior of ordering through an app, to the point (people have told me) of charging higher prices if you walk in and pay.
I don't know how common it is nationwide, but around here, McDonald's and most Chipotles won't take orders at the register. McDonalds will direct you to the kiosk and at Chipotle, if you don't have a phone or tablet to order online, then you're SOL.