How about, create something actually useful and share it with some people? So much intelligence and time is wasted in this community on gimmicks and a big marketing push to just try and make an easy buck
Some of us who genuinely create useful things (as evidenced by existing users) still have a difficult time getting traction in the PR world, myself included.
It's a frustrating realization that crafting a thoughtful and engaging product isn't enough to "make it big". A lot more to the story, but still.
The web startup scene + typical tech blogs is an old boys' club - all that matters is who you know. And that's why it's all bullshit.
Are you aware of the what the "old boys' club" really is? http://en.wikipedia.org/wiki/Old_boy_network - "social and business connections among former pupils of male-only private schools".
Techcrunch was founded in 2005 (most of those private schools are 100+ years old) and often publishes articles by people who cold email them. Yes, knowing a reporter helps, but all those people are pretty accessible over email and twitter and ultimately tech blogs are pretty much the furthest thing from an "old boy's club".
Yes, it can be frustrating to have to pitch your startup or product and get rejected or just ignored even when you know it in fact is really good, but that is simply the nature of press. This article is trying to help you get more press with less struggle. Give it a try.
Deciding that "it's all bullshit" might make you feel better temporarily but it is not going to get you any closer to your goals.
