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There can be a bit of that as well. I got the swag from both english.SE (both the "stackchange" and "stackexchange" tee-shirt as mentioned elsewhere in this thread) and photo.SE (logo tee-shirt and a logo Spudz lens cloth), along with the two Joel-signed letters, a bunch of stickers and Sharpies and such, but that's not always where it ends.

Photo.SE, for instance, has a program where one can be reimbursed for equipment rentals if you write a review/how-to of the equipment for the blog (with prior approval). Of course, only one person gets the nod for any given item, but it's a great way to try a new lens or piece of studio equipment at little or no cost, and provides an educational resource for the community at the same time. It's not a program that scales well—very few of the other SE sites are nearly as focused on tools (pardon the pun)—but it's definitely the kind of touch that makes SE different. Others will (partially) reimburse for conference attendance and that sort of thing, provided that you've made a significant contribution to the site and come back with the goods.

It's just token stuff in the grand scheme of things (the odd fifty bucks here or a hundred bucks there, and not very often) but those are the kinds of tokens that make a difference.




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