> especially once you account for the distribution and logistics overhead on large, heavy, service-hungry products.
Wasn't that supposed to be the key differentiator of Bowflex and the whole "flexing bows" approach? Their machines were lighter than their competitors because they didn't need to include hundreds of extra pounds of weights. I wonder how successful they would have been sticking to that product line rather than going all in on growth and just becoming a generic exercise equipment brand. Seems like that was similarly misguided as Peloton's deadly foray with treadmills.
Wasn't that supposed to be the key differentiator of Bowflex and the whole "flexing bows" approach? Their machines were lighter than their competitors because they didn't need to include hundreds of extra pounds of weights. I wonder how successful they would have been sticking to that product line rather than going all in on growth and just becoming a generic exercise equipment brand. Seems like that was similarly misguided as Peloton's deadly foray with treadmills.