I know from UX studies that eye-tracking gives a completely different heat map than click-tracking on the same web page and task (because one's measuring how you scan a page and the other's measuring what you click on after scanning the page). This is previous experience that makes me super wary of click-tracking being used to measure scanning behaviour. To me it's akin to saying "we measured the color of the solution with a thermometer", it's just the wrong tool for the job. That's why I don't think it's a reasonable proxy.
I think "future studies can now be developed" is exactly what I'm hoping for.
I know from UX studies that eye-tracking gives a completely different heat map than click-tracking on the same web page and task (because one's measuring how you scan a page and the other's measuring what you click on after scanning the page). This is previous experience that makes me super wary of click-tracking being used to measure scanning behaviour. To me it's akin to saying "we measured the color of the solution with a thermometer", it's just the wrong tool for the job. That's why I don't think it's a reasonable proxy.
I think "future studies can now be developed" is exactly what I'm hoping for.