As an enterprise support engineer for the windows devices where I work a few notes: * I agree with your list * the store could have been awesome for users and enterprise but it blew it on both fronts. Linux has this nailed down. a note that I haven't seen a paid software store beyond steam I actually think doesn't suck or is full of garbage "is this malware" software * yes, please stop forcing ux changes clearly driven by marketing, especially in edge and office