I dunno. Thanks to big corpo shenanigans (and, er, racism?) a lot of people have turned away from big brands (or, at least obviously brand-y brands) towards "trusted individuals" (though you might classify them as brands themselves). Who goes to PCMag anymore? It's all LTT and Marques Brownlee and any number of small creators. Or, the people on the right who abandoned broadcast and even cable news and get everything they "know" from Twitter randos. Even on this site, asks for a Google Search alternative are not rare, and you'll get about a dozen different answers each time, each with a fraction of the market share of the big guy (but growing).