Maybe, but if it is going to take you drastically longer to write the software because there's a smaller ecosystem / the stuff you need doesn't have a readymade library / you've never done C/MicroPython / there aren't the Linux tools that will help you debug or do a simple crontab to run your script on a schedule... The ROI might not be there even with the lower power consumption.
That's true, and an important consideration. I'm not an ESP fanboy, but I really do appreciate it as an engineer for how simple and cheap the development boards are, especially considering things like ESPhome exist. It's kind of ridiculous how many projects can be built by just writing a yaml file and a little soldering - https://esphome.io/guides/diy.html
