Very slick, nice video, and nice rendering on the final product. This reminds me of videogame demo videos which don't show actual gameplay. The lack of extra info on their main page is annoying.

In what format will the data output?

Can you save in common CAD formats?

Will you easily be able to create the fly-throughs shown in the video?

Will you be able to record those fly-throughs and send them to others?

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For the record, digital measuring systems have been out for some time. Etemplate was featured on This Old House several years ago. http://www.etemplatesystem.com/