I'm not here to defend Quora, but my speculation is that Google's preference for long-form content is equally to blame.
Basically the same reason as recipes that start with a long life story: Google prefers pages with lots of content, even if 10% of it is actually useful to anyone. So a page with 50+ "answers" is preferable to a page with two actual answers.
And that’s how Google search will be overtaken by GPT with ease. People want answers, not an ad-driven algorithm’s desire for content that is long enough to support more ads.
I was recently involved in a decision of whether or not to make a nascent community SEO-friendly, which meant significant changes to the UI and reduced UX. In the end the conclusion was "f... SEO, let's build something good instead and have users come back because of that".
> And that’s how Google search will be overtaken by GPT with ease.
Yes if the LLMs are designed to give you the best results. Right now, it’s a honey moon phase for consumers, when there’s a fierce competitive race. But just like any other tech its deployment and realization is governed by incentives. If we get an entrenched LLM monopolist I don’t think it’ll be any different from a search monopolist. Perhaps worse.
You could make the same argument for search or many other products - but it doesn’t hold in practice. If the commercial closed one is more powerful and/or convenient people will not choose freedom. There’s a reason these companies are getting drenched in investor money.
I can think of a thousand ways that they could get that convenience edge against open models. For instance, when LLMs are personalized based on your own history, chats etc people won’t give those conveniences up. And that data would not be accessible to the open models, at least not seamlessly.
They most likely also prefer titles that get clicked.
But the best results are those where the user uses the back button and clicks something else. They must not click back within n seconds of course. The user has to spend a minimum amount of time on the almost useless page.
I got this feeling looking for many things. I know there are pages but get many results very very close to what I was looking for.
Dubious reversal of key words where "how to turn a car into an airplane" becomes "how to turn an airplane into a car"
Then people start making perfect SEO pages like "how to style css with html"
Basically the same reason as recipes that start with a long life story: Google prefers pages with lots of content, even if 10% of it is actually useful to anyone. So a page with 50+ "answers" is preferable to a page with two actual answers.