I mean it's been over ten years since the new generation of VR headsets (I'm thinking of the Oculus Rift) came out; if at this point in modern VR development it wouldn't be better than existing offerings, I'd be deeply disappointed in Apple's R&D.
Anyway, I bring that up because when the iphone came out, it really did do something different than the locked-in feature phones of the time; I did have to look it up to refresh my memory (https://www.cnet.com/pictures/original-apple-iphone-competit...), but its competition in that year was a lot of Blackberry-style physical keyboard and resistive touch screens running Windows Mobile. I do want to highlight the LG Prada, the first capacitive touch screen smartphone - came out in the same year the iPhone was announced, and it along with the HTC Touch on that page had a similar screen focused form factor.
I think it's fair to say that having sharp text without screen door alone is doing something different than the existing headsets, and is very important for the more serious uses Apple is imagining.
Anyway, I bring that up because when the iphone came out, it really did do something different than the locked-in feature phones of the time; I did have to look it up to refresh my memory (https://www.cnet.com/pictures/original-apple-iphone-competit...), but its competition in that year was a lot of Blackberry-style physical keyboard and resistive touch screens running Windows Mobile. I do want to highlight the LG Prada, the first capacitive touch screen smartphone - came out in the same year the iPhone was announced, and it along with the HTC Touch on that page had a similar screen focused form factor.