That's giving way too much credit to a corporation.
As an anchoring point, Apple couldn't figure out a better solution for movie watching than Google's or Amazon's offering (cheaper yet better than the Apple TV), and I don't think the concept is flawed in any way.
If anything, it's probably healthy to see Apple stretch and hit some walls, try new ideas that might or might not succeed, and overall experiment in the open instead of always assuming they've got the perfect solution.
Apple TV is fine, but for instance it took them such a long time to get a remote with buttons that can be recognized in the dark. And that weird push for games when there's no first party controller. The storage tiers that made no sense. All in all it has been such a weird product.
> too much credit
Sorry for the weird turn of phrase. I just think Apple is a company like any other, with sometimes good ideas, sometimes bad idea, sometimes they'll hit the jackpot and sometimes they battle the EU.
Apple not figuring a good approach to a problem doesn't feel like any further indication of how hard the problem is. I mean, we could say they haven't figured out how to charge a wireless mouse either.
Reading these reviews, I just keep thinking -- yes Apple does this better, and that is interesting, but... the Quest 3 can almost do all of these at a fraction of the price.
And the biggest investments -- screen and cameras -- need to see real use cases yet. I am not convinced that people are actually going to replace their monitors or TVs with Vision Pro and wearing this for many hours straight at this point.
Call me crazy, but if Apple can't figure this out, maybe the concept itself is flawed.