> It’s the first new product category made under his leadership and he’s eyeing retirement, as context
I've been wondering how much this is part of the context here. He may feel some pressure that he hasn't really launched a new major product category from scratch in all his time as CEO and if this has been running 10 years as a project now, that it would be a blemish on his legacy to not get it out the door before he leaves. Perhaps without him there it would even be binned which would be even more pressure to deliver it.
Contrary to all that he really seems a bit ambivalent about the device himself, having never allowed himself to be seen publicly using it.
As far as I can tell Tim Cook has never pretended to be a product guy. He seems perfectly comfortable being what he is: a ruthless operations guru bent on efficiency. In every profile I’ve ever read he’s not really the one making hard product decisions, and seems content to leave that to others better suited for it.
The decision to ship Vision Pro before the design team considered it ready/good enough was his decision. That's more a product decision than an operations one. But yeah otherwise he is reportedly hands-off and disengaged from internal product demos including of the Vision Pro.
Apple Watch began before he became CEO, it wasn't under his direction. He just continued the existing initiative.
Wikipedia's citation that the Watch began in 2011 after Steve's death is incorrect. It began in 2010 under Steve's direction after the acquisition of Bob Messerschmidt's Rare Light, which brought hearth rate monitoring tech to Apple. Messerschmidt was assigned a team by Steve. Don't blindly trust Wikipedia, folks...
As for the others I just meant platform products, none of those have their own OS until homeOS later this year. None of them defined new product categories for Apple - for instance the AirPods were an iteration on EarPods, not a new product category. Apple was already shipping a home speaker product before HomePod, which was an iterative product without its own software platform for developers. M-series is iterative tech, not a new product category. The Motorola ROKR wasn't an Apple product. But sure HomePod is perhaps Tim Apple's one original new product category before Vision if the 2006 Apple Hi-Fi counts as a distinct product category.
I've been wondering how much this is part of the context here. He may feel some pressure that he hasn't really launched a new major product category from scratch in all his time as CEO and if this has been running 10 years as a project now, that it would be a blemish on his legacy to not get it out the door before he leaves. Perhaps without him there it would even be binned which would be even more pressure to deliver it.
Contrary to all that he really seems a bit ambivalent about the device himself, having never allowed himself to be seen publicly using it.