Most creatives, programmers included, believe "if you write it, they will come." The successful ones though are the ones who got good at selling it.
Occasionally you hear of someone (Rodriguez in Searching for Sugar Man) who makes it big despite doing nothing at all to promote himself.
And hard working folks who go nowhere.
I'm watching a documentary right now about Jonathan Ramie, who plays Jesus in The Chosen. He struggled for 20 years, not even having health insurance.
Most creatives, programmers included, believe "if you write it, they will come." The successful ones though are the ones who got good at selling it.