> Of all these writers I subscribe to for free: would I be willing to pay a single price for all of them together? That might be worth $10 a month
Fair enough, but a magazine is largely filled with advertisements, which is where much/most of the revenue comes from. I like that Substack does not have ads like this.
Consumer Reports is able to do that because it makes $260 million a year from subscribers.
The only magazines in the world with more subscribers ADAC Motowelt in Germany and AARP and Costco's magazines in the US. They have a scale that makes it possible to forgo advertising that isn't really applicable to other magazines.
Fair enough, but a magazine is largely filled with advertisements, which is where much/most of the revenue comes from. I like that Substack does not have ads like this.