There's probably a better way to explain this, but I think it's just an emotional hook. A lot of things seem crazy when you don't get to experience the emotional aspect of the experience. You can sort of test this out by describing things which are commonly enjoyed, but in cold, cynical terms.
For instance, why do people like going to concerts? It's $100 or more to be surrounded by a hostile crowd, probably catch COVID, certainly induce some hearing damage, have zero peace and quiet for hours, etc. None of these "costs" really stack of up course if you find going to concerts rewarding in an emotional sense. If the concert itself never moved you emotionally, it'd be very difficult to see why people would put up with all the additional externalities of the whole event.
This isn't a perfect comparison, but I hope you can see what I'm getting at.
For instance, why do people like going to concerts? It's $100 or more to be surrounded by a hostile crowd, probably catch COVID, certainly induce some hearing damage, have zero peace and quiet for hours, etc. None of these "costs" really stack of up course if you find going to concerts rewarding in an emotional sense. If the concert itself never moved you emotionally, it'd be very difficult to see why people would put up with all the additional externalities of the whole event.
This isn't a perfect comparison, but I hope you can see what I'm getting at.