> One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games].
"Needs to happen" is a pretty strong statement. Why does it "need" to happen? Are current customer behaviors/preferences some kind of existential threat to humanity? Nothing needs to happen. The company might want it to happen, but that's different. Companies talking about a mass [and profitable] shaping of population behavior as being "necessary" should alert our antennas a little.
"Needs to happen" is a pretty strong statement. Why does it "need" to happen? Are current customer behaviors/preferences some kind of existential threat to humanity? Nothing needs to happen. The company might want it to happen, but that's different. Companies talking about a mass [and profitable] shaping of population behavior as being "necessary" should alert our antennas a little.