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"Try canceling your Amazon Prime. Every order now, I have to be careful not to re-activate Prime, with all the dark patterns."

I just got myself a month of Prime because of this. And cancelling requires you to go through around 5 screens with buttons "Do you want to cancel?", "Yes, I want to keep Prime" and so on. And the colors of the cancel button are always different. So you have to closely read and understand each button or your cancel attempt will get cancelled.




The company that made such a huge fuss over the idea of one-click presumably appreciates the effects of gauntlet-of-confusing-clicks. :)

https://en.wikipedia.org/wiki/1-Click#Patent

https://en.wikipedia.org/wiki/1-Click#Licensing




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