About $40 per unit in profit, compared to about $600 per unit for the iPhone. I'd probably feel differently if Apple clearly had to make it's margins through software.

Most premium luxury brands are sold at a higher margin because that's how they make their money- by appearing premium.

I believe the previous poster’s point was that it is that very luxury brand margin that incentivizes Apple to protect customer data rather than sell it. The privacy is part of the luxury brand, and the luxury branding pays for the privacy.