It doesn't matter if you personally agree or not how marketplaces monetize.
It's up to the people who created these marketplaces to charge what they feel is fair and/or financially sustainable for the value they provide.
If it wasn't worth it for the sellers, these marketplaces wouldn't exist today.
But they do, and they thrive.
If you have a secret sauce how to build a sustainable billion people marketplace after spending billions on it without charging sellers access to your customers, please do it and show the world how it should be done.
> Apple prohibits me from doing that
Yes, because that's their product, their philosophy and the experience they want their customers to have.
And they do that for 15 years already.
You knew that and still bought the iPhone. As have hundreds of millions of others.
And it still is one of the most popular, highest rated consumer devices in the world for over a decade.
It's up to the people who created these marketplaces to charge what they feel is fair and/or financially sustainable for the value they provide.
If it wasn't worth it for the sellers, these marketplaces wouldn't exist today.
But they do, and they thrive.
If you have a secret sauce how to build a sustainable billion people marketplace after spending billions on it without charging sellers access to your customers, please do it and show the world how it should be done.
> Apple prohibits me from doing that
Yes, because that's their product, their philosophy and the experience they want their customers to have.
And they do that for 15 years already.
You knew that and still bought the iPhone. As have hundreds of millions of others.
And it still is one of the most popular, highest rated consumer devices in the world for over a decade.
So it's not a deal breaker for consumers, is it?