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Just a note that for my business (and many others) Apple takes a 15% cut

Apple will lower their cut to 15% if you earn less than $1 million USD/year across your app businesses, or if you sell subscriptions and your subscribers persist for longer than 1 year (so 2nd - Nth year of subscriptions are split at 85/15)

Not defending the size of their commission, but in practice it does vary from the 30% that is commonly quoted



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