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To be fair, Apple doesn’t actually charge more than they did on Day 1. In some cases they charge less.

> And there is no reason why app store developers could not form such a collective to increase their bargaining power.

This is also where you lose me entirely. You’re basically talking about unionizing independent businesses. Just call it a cartel. That’s the word you’re looking for.



> Just call it a cartel. That’s the word you’re looking for.

No, a cartel is something different entirely. A cartel is a bunch of businesses that set the price for a market, not a collective that serves to increase the bargaining position of individual entities that are too weak to do so on their own power. Cartels are all about price fixing while keeping the competition out.


That’s a nice spin and I see why you’re determined to use nicer terminology, but in this case it’s a cartel, so own it since it’s your idea here. The aim is to fix a price, and the price you are trying to set is the price at which another business buys units of your software or services for resell. The price is 30% of purchase, 30% of in-app purchases, 30% of in-app subscriptions for the first year of an individual unit’s subscription term and then 15% for subsequent terms[1]. If you use a separate payment processor, you can reduce these figures by 3 percentage points. That’s the price, and their right to charge it has been upheld, but your proposal is to band together the small, medium and large businesses that virtually fill the App Store and have them War Doctor around going “No more!” or dictate a lower price. That’s collusion, that’s price fixing, that’s a cartel.

[1]: through some silly chicanery requiring an application process, and only if your business earns $1M or less a year. Apple may be within their rights but damn do they make themselves look bad when it comes to this shit.


> That’s a nice spin and I see why you’re determined to use nicer terminology, but in this case it’s a cartel, so own it since it’s your idea here.

No, the aim is not to 'fix price'. A cartel sells a resource at an artificially inflated price to a group of consumers who have no idea that this is happening (unless the cartel owners happen to advertise the fact). Typically cartels are illegal.

> The aim is to fix a price, and the price you are trying to set is the price at which another business buys units of your software or services for resell.

No, it is not about setting a price. It is about setting a (reasonable) cap on a margin on your own price. That's an entirely different thing.

> That’s the price, and their right to charge it has been upheld, but your proposal is to band together the small, medium and large businesses that virtually fill the App Store and have them War Doctor around going “No more!” or dictate a lower price. That’s collusion, that’s price fixing, that’s a cartel.

No, that's much closer to a union than a cartel.


> No, it is not about setting a price. It is about setting a (reasonable) cap on a margin on your own price. That's an entirely different thing.

Okay, so what if Apple decided a reasonable price for doing business with them was between 12% and 30% of the price you set per unit, and that you can take it or go into a different business writing software for other platforms instead, for which a non-exhaustive list in 2024 includes the following: Windows, Android, PlayStation, Xbox, Switch, Linux, servers, the Web, embedded systems, supercomputers, mainframes (no really), webOS televisions, and custom systems? Pretty soon, depending on how this DMA stuff shakes out and how Apple ends up complying, you might even be able to develop for iPhones on less onerous terms, but only in the EU, so add EU iPhones to the list above as a “maybe” after March 7th.

Some people might take that deal, and others might choose to do their work somewhere working on something else. How do you plan to deal with the businesses that are just going to take the deal? Like they have been, every single time they’ve voluntarily signed the developer agreement without a gun to their heads and invested more money into building on Apple’s platforms?


It's precisely why I don't see the app store developers as victims but as collaborators.


Fair enough.

I still disagree with the form of your rhetoric as I do see cartel as a more accurate description, but out of respect for the internal consistency of your argument, I’ll drop it. People can see the case you made and make up their own minds. :)


Who do you see as the victims in this situation, then?


I don't think there are victims per-se, just people that have willingly enabled a mechanism to come into being that they profit from at the expense of general freedom in computing. That Apple and Google would throw their weight around was a foregone conclusion and if MS manages to make it so that installing software on PCs can only happen through their app store (which is a fair chance, all the indicators are pointing towards them shooting for this at some point) they definitely will not shrink away from that.

Also note that through their control of GitHub they could shut down 90%+ of of the FOSS movement out there with the click of a mouse.




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