Throughout the multiple trials that has been a big argument Apple makes. That especially for smaller companies their cut is drastically lower than it would have been for retail software on shelves.
Which conveniently ignores the fact that you can buy software for digital download on the Internet for significantly lower overhead.
> buy software for digital download on the Internet for significantly lower overhead
But you are looking at that through the lens of an end user.
As a developer, Apple's total acquisition cost i.e. 15/30% is far less than what it costs me to acquire customers through other channels e.g. Paid Ads, Referral etc.
Which conveniently ignores the fact that you can buy software for digital download on the Internet for significantly lower overhead.
But they keep arguing it.