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This appears to be a huge boon, due to the fact that developers can now send their external marketing directly to their own online landing/checkout pages. Apple appears to be only charging commission for traffic sent there and that checks out within 7 days of clicking the in app link.

In other words, a developer can have a Facebook ad or similar go directly to the checkout page and buy the app there, bypassing the app store commission for traffic the developer is bringing to the app store themselves. Feel free to correct me if I'm wrong on this.

This being the case, any recommendations for carts / processing services / etc that would be ideally positioned for this kind of use are MASSIVELY welcome!!!



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