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The trick is to tie it up in court for years, while you milk the marketplace. If you lose, pivot. That seems to be a standard playbook.


I doubt a bootstrapped company has the finances to afford lawyers to tie it up for years. That's a lawyer's wet dream of a case being extended for years. The billing on a case like that alone could make someone a partner.

Just because one side's legal playbook says delay, the other side can equally try to speed things along. Underestimate opposing counsel at your own expense, especially when they are funded with deeper pockets than yours.


Usually you’ll be sued for your profits and ordered by the court to stop selling during legal proceedings. And if you don’t, triple damages.


that should be treble ... ba dum tsss




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