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Amazon is great for buying products I already know I want. Prices are reasonable, shipping couldn’t be much faster (in my area), with Prime anyway. And it’s usually fairly easy to go directly to a known product (by name or model). Also their return policy can’t be beat by an online retailer (drop it off at Whole Foods/UPS, no box/shipping label needed).

Amazon is horrific for browsing or searching — anytime I don’t know what I’m looking for, and I want to have more data to inform a buying decision. Their reviews can’t be trusted, and their search results optimize Amazon and the sellers over the buyers.

I used to rely on Amazon for confidence in purchasing a good product, but that’s not been the case for 5-10 years. I have to do my research somewhere else (often Reddit) before making a purchase.

Unfortunately there are a number of products (e.g. iPhone cases) that even that’s impossible to do nowadays. But fortunately, these are usually cheaper products, so the risk is a bit lower.

I’ll still continue shopping at Amazon, once I know what I’m looking for, due to the things I mention in the first paragraph. But I no longer trust it for discovering products and informing choices there, particularly for anything meaningful.




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