They don’t speak english. Or it’s via their automated supply chain adding in “AI” features nobody asked for. We don’t need a model to say Black Dresser. However, providing a service that says “give me your inventory and we’ll list it on Amazon” is probably what’s at play here. Random brand name, AI generated description, midjourney images, real cash sales, no goods shipped.
Based on other postings I'm seeing, it seems like they may be unaffiliated middlemen finding products online then marking then up 30%. The original seller may have no idea their product is being resold this way.
They use automation tools to sell/resell tons of Chinese products. From what I've seen they're interested in flooding the market with their stuff, everything else is secondary.
Probably no real human in the loop. This is a bot scrapping Chinese retailers and automatically creating several Amazon "sellers", with descriptions generated from whatever photos the retailer page had. The products are likely shipped either from China or bought in bulk and kept in a subcontracted storage somewhere in USA. It doesn't matter is 90% of the "sellers" end being flagged and deleted, they can create thousands more and eventually someone will buy their crap.
This pollutes the marketplace to the point where I gave up trying to find any real product on it, but Amazon actually encourages this behavior. They automatically label and classify "products" in their store because the titles, descriptions and tags from Chinese resellers are abysmal and discoverability would be impossible otherwise.
