How does this differ in practice from Etsy? I see you can embed it into another site, but are there any other advantages or differences in typical usage, like fee structure, searchability, and so forth?
Its a lot easier to get started with ShopLocket than with something like Etsy and the ability to select a style and embed it on your own site is a big plus. We plan to add custom CSS to widgets in the coming months, which should make widgets even more appealing.
Also on Etsy you still have a "store", and it only makes sense for certain categories of products. We're all about putting your products in front of your audience and the people that matter, rather than you just being another product in a generic marketplace. We want to create the ideal "display case" — a platform as awesome as the products people are selling.
