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Less than half the population. So you could pick a random person and say they probably didn’t watch the most popular TV episode.


Remove toddlers, homeless and old people that believe watching TV is a pastime for kids. How many shows today are watched by half the 18-50 population?

I reckon a thing that happens to 50% of the population is as culturally widespread as if it had happened to 100% of it. Because it means one talking to another about it means you hear about it everywhere, since a conversation requires 2 people.




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