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You used to get the same phenomena in broadsheets before that though. I saw it frequently in the Sunday (maybe Saturday?) magazine included in the big UK papers.

I remember coming to the realization when reading a fluff piece that the author had basically interviewed their mates and made it a story. I think the specific article was about marrying later, and they'd just interviewed a bunch of uni-educated people of a certain socio-economic wealth. No stats, no experts, just 'gut' feeling about what was happening. And once you saw it, you realized a significant chunk of the non-news stories were like that. This was in the 90s/00s.

I think a lot of lifestyle articles have been that way for a long time, pre-internet, it's just that the lifestyle articles are more prominent now.




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