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> it's better for consumers and the market if competitors fight to the (metaphorical) death instead

I never understand why this is the only other option. If you're in a town and open a coffee shop, and someone else opens a coffee shop, if the town is big enough, you can both thrive. You don't have to try to take out the competition. But every big corporation decides it's the only option.




Because if you are the only one selling coffee, you can jack up the prices and keep the returns growing as they are required to.




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