Even harder problem is getting the average user to care about things like end-to-end encryption. Let alone getting them to pay for it. Thats why services like Signal are not in the majority.
Give it a decade or two. The increasing amount of things we store digitally and the risk of exposure or losing them rises day by day, with it the amount of people who were credit scammed, crypto stolen, bully sharing explicit images etc, not speaking of scandals like Meta had. Not long ago people didn't care about their home being energy efficient either.
