I actually wonder what is the balance between maybe a small team of software engineers finding way to block adblock vs generate revenue for periods when they are successful.
In the end it really is question that when they manage to block adblock do they make more money than they spend in effort.
This effort is confined to YouTube, but the return of someone uninstalling an ad blocker (the user's response could be more targeted, but some will fully uninstall) reaches Google more broadly.
In the end it really is question that when they manage to block adblock do they make more money than they spend in effort.