Google was able to portray an image of being good and free and transparent early on in its existence. This image still lingers from their PR efforts but the reality is that Google is one of the most agressive corporations out there. Let's not demonize Google in particular, Sillicon Valley is brutal. But, let's also make clear that Google isn't some nice old lady that does no evil. Google spies on users just like Facebook, Google plays hardball with its monopoly in web search like Microsoft played monopoly with their OS. Google goes the whole nine yards in the Sillicon Valley dirty games and still these articles all mention "Google is open" or "how could Google do evil". Google has a PR team as good as or better than their programmers, that is a fact.