Part of the original impetus is because the nice-looking classical logos, etc. were too high-resolution for low-definition display devices.
Then it became a game of pointy-headed middle-managers having meetings in the boardroom and micro-managing the creatives.. "our competitors wet their pants, so we have to as well in order to not appear behind the times.."
That's an inherent problem with the system.. even if something works and is comfortable for people to use and they're happy with it, you still have some middle-manager screaming at subject matter experts that they need to innovate because the system is based on creating artificial value for "the shareholders". So you end up with dubious changes like Google Maps recently deciding that they would change their colour palette to a "cold tone". Why? Did anyone ask for more blue and green and gray, or is this just more artificed "innovation for the shareholders"?
Then it became a game of pointy-headed middle-managers having meetings in the boardroom and micro-managing the creatives.. "our competitors wet their pants, so we have to as well in order to not appear behind the times.."
That's an inherent problem with the system.. even if something works and is comfortable for people to use and they're happy with it, you still have some middle-manager screaming at subject matter experts that they need to innovate because the system is based on creating artificial value for "the shareholders". So you end up with dubious changes like Google Maps recently deciding that they would change their colour palette to a "cold tone". Why? Did anyone ask for more blue and green and gray, or is this just more artificed "innovation for the shareholders"?