I think the generic answer is trend and fashion, mixed with fear of failure. If ... | Hacker News

Hacker Newsnew | past | comments | ask | show | jobs | submit

		ranting-moth on Dec 3, 2023 \| parent \| context \| favorite \| on: Why do everyone's logo fonts look the same? (2020) I think the generic answer is trend and fashion, mixed with fear of failure. If you do it like/similar to everyone else, you won't get the blame. If the company/brand fails, everyone is going to put the blame on someone else. Yeah, the designer did this strange thing and it totally tanked the brand.

542458 on Dec 3, 2023 [–]

As a designer, I think this is correct. The boring sans-serif logo is the “nobody ever got fired for buying IBM” of logo design.

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact