While perhaps a nominal iteration of improvement, cable was this way too. You didn’t have to have the $100 /month service package. There was always the $30 /mo basic cable (no guide box).
The industry simply recycling its business model in new delivery methods is a valid complaint/perception.
Mind boggling that someone can compare the utility to cost ratio of cable/satellite TV requiring contracts and installations to on demand libraries of near unlimited content with instant sign up and cancel abilities on every device.
There is on paper and in practice. Yes, streaming has a ton of content… you still watch a handful of things because there is far more noise than signal.
The noise is far easier to avoid since I have on demand access to exactly what I want to watch when and where I want to watch it. The situation is objectively much better than it was during cable/satellite TV days.
But! With cable, if you didn't buy the upper tier packages, you may have missed out on some great shows/networks (e.g., HBO). And cable companies often use contracts to make downgrading expensive. With streaming services, cancelling after you've binge watch the shows you're interested in comes with no penalty.
> cancelling after you've binge watch the shows you're interested in comes with no penalty.
...for now. We'll certainly see these kinds of shenanigans before too much longer. Take ads. They're creeping in to paid subscriptions now - despite the fact that an allure of online streaming is that you can pay not to see them.
Where there's the possibility of a revenue play, it will happen eventually.
There’s a ceiling on how much pain they can put people through. Too much, and it’s back to piracy. That’s the difference now. Back in the cable days people didn’t have that option.
There's a ceiling but I'm not sure an annual subscription is that. And if a random person feels they have to pirate a random show because they don't care about anything else on a given service, that's in the noise.
I'm pretty sure the percentage of people doing the binge/subscription change dance is pretty small.
The problem with cable was you couldn't have 'basic cable + FX' or 'basic + AMC' it was $30 for lame selection of mostly crap and then $80 - $100 for anything better.
The tech industry's definition of "disruption" has been pretty clearly validated by now as "undercut established players then appropriate their business models with little innovation". Streaming is a change from syndicated programming but introduces its own issues.
Really? Only power users can search on an iPhone and click on a link and go to the TV app or is it only power users who know how to subscribe and cancel a subscription?
And only power users search Google for “Orange is the New Black” and click on “How to Watch”?
Well, there is evidence that you are incorrect seeing both the published growth in streaming services and the decline of the number of people who have cable…
If cost is an issue, pick 1 or 2 services, watch the shows you’re interested in, then cancel those and pick 1 or 2. Rince and repeat.
You have choice with this approach and you don’t need every service offered.