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I'm often stunned by how casually and poorly executives write. The more rich and powerful they are, the worse it seems to be. I guess things like proper capitalization, punctuation, full sentences, etc. aren't worth their time, and people will hang on every word that they write anyway.


When the networked masses can't see you using a t-shirt, jeans, and a casual attitude, to signal skills valuable beyond convention, you have to adapt and transgress more blatant conventions.


It's not just "tech bros," though. It's just as often executives in the stodgy climates of government, the military, banking and finance, etc.




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